My Role
I create and recommend connected, integrated and customised partnerships and solutions all with the goal of amplifying our clients’ business objectives.
Experience
A project manager at heart with over 10 years’ experience. I’ve executed integrated campaigns for some of Australia’s biggest and most trusted brands including financial institutions, tourism, automotive and FMCG. Experienced working client side, creative agency and publisher on all things advertising has equipped me with a strong knowledge and passion for innovative creative solutions to make great ideas happen. I’m a passionate team member with an unwavering commitment to be solution oriented. Basically, if there’s a project that needs a calm head, get it done attitude and colour coded spreadsheet.. I’m your girl.
Favourite Movie
Remember the Titans
My Role
As the person who ‘gets things done’ in our team, I primarily work across a wide range of projects and internal stakeholders from Sales, Product, Content and everyone in between to help manage the implementation of bespoke campaigns, produce processes and help with the delivery of new media products.
Experience
Having previously worked in multiple teams (Agency Sales, Product and now Commercial Solutions), over my 12+ years at carsales, I have had exposure and gained knowledge in many different areas and from many different people. I love a good process and to see a project come to life from start to end. Whilst I enjoy managing projects at carsales, I do have a creative side to me that needs to be fulfilled, which I do in my custom cake business, where I get to utilise my artist talents.
Favourite music
Guns ‘n’ Roses – November Rain
Queen – Bohemian Rhapsody
Tiesto – Adagio For Strings
My Role
As Commercial Solution Specialist, my role is to take proposals and drive them to become well-executed campaigns. I work closely with Sales, Product and Editorial, as well as clients and agencies to package solutions, manage delivery, and ensure what we sell is brought to life. I'm very much a get-things-done kind of gal and love working with people to see things through to the shiny, final product.
Experience
I've been in the business over 10 years in sales and strategy roles across Dealer, CIL, and Media, and have a strong understanding of how to deliver practical, effective solutions for a wide range of client needs. I looovee a good challenge, and can stay calm while working a hundred miles an hour to get things moving. What drives me most is solving problems and seeing positive results — whether that’s a campaign landing successfully, a performance target achieved, or every box neatly ticked on a to-do list. Between meetings and deadlines, I'm inhaling content - books, articles, podcasts, videos etc. and will happily talk about any recent pop culture event to anyone who will listen (or better yet, is as obsessed as I am).
Favourite Movie
La La Land
My Role
As Creative Director of carsales mediahouse, I shape ideas at the intersection of content, media and technology - helping automotive and non-endemic brands show up in meaningful, unexpected ways across the carsales ecosystem.
Experience
With a design background and over 20 years in advertising, I’ve had the privilege of working with world-class agencies on some of the biggest brands, while also helping build a few from the ground up. I’m driven by ideas that balance craft and commercial impact - because the best creative doesn’t just look good, it earns attention, sparks feeling, and delivers messages that serve customers and the brands behind them.
Favourite TV Show
Breaking Bad
My Role
I’m a multidisciplinary designer specialising in digital-first creative, spanning design, video, motion, photography, UI/UX, and AI. I work end-to-end on creative execution and collaborate closely with our Creative Director, Shane, on concept development and ideation.
Experience
My background across design, web, media, and marketing has seen me work with brands in auto, tech, real estate, and retail; using strong visuals, innovative formats, and emerging tools to help brands cut through and connect with their audience.
Favourite car
BMW M3 (e92)
My Role
As the Commercial Solutions Director, I turn ideas into logistics – working with Editorial, Product and Marketing to turn concepts into actionable plans with concrete outcomes, be they a new video format or iteration of our media solutions.
Experience
Starting in digital media over 15 years ago I’ve seen “the year of mobile” finally happen and QR codes actually take off (unfortunately…?!). Having worked across categories from finance to beauty to auto I can confidently say there is a media solution to (almost) any business challenge as long as strategy, insight and audience are kept front and centre.
Favourite Book
White Teeth by Zadie Smith
About Fuse
Fuse works with brands and media agencies to understand challenges and build solutions. Using data, insights and technology, we create ideas, branded content recommendations that deliver real results.
New Products
In today’s fragmented digital landscape, brands are forced to choose between precision and scale, performance and privacy. Our strategy breaks that binary.
Case Studies
Creative Services
Meet the Team
Get in Touch
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