Stellantis:
Electric Avenue

carsales & Stellantis take EV Excitement Higher with Electric Avenue.

Challenge:
‍EV consideration was stalling, and Stellantis had five EV models struggling to capture attention in a crowded, sceptical market.
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‍Insight:
‍A surge in EV curiosity showed Australians were hungry for education and inspiration — but traditional ads weren’t cutting through. Interactive, editorially-backed content was the key to making EVs feel exciting and approachable.
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‍Solution:
Electric Avenue: an immersive, scroll-stopping content hub that made the EV category the hero. Blending fun facts, virtual brand moments and live insights, it reignited EV excitement while giving Stellantis’ five brands a powerful, connected stage.