myPlates:
More Than a Plate

carsales turned every car into a statement with myPlates.

Challenge:
myPlates needed to build stronger associations with the personal, emotional connection people have with their cars.
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‍Insight:
‍At carsales, we know a car is never just a car — it’s an extension of identity, lifestyle, and self-expression.
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‍Solution:
"More than a car. More than a plate." - Through native ad units placed in high-traffic, contextually relevant spots — some styled like actual car listings — we highlight personalised vehicles to show how myPlates transforms plates into personal statements.