Nissan:
e-Power

carsales and Urban List partner to create a new full-funnel audience extension empowering consumers to think differently when it comes to buying a new car — demonstrating the limitless potential of e-POWER.

Challenge:
‍EV curiosity is rising, but barriers like range anxiety and charging infrastructure leave many Australians believing hybrids are the only viable option.
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‍Insight:
‍Buyers want to start their electric journey — they just need reassurance and education to take the leap.
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‍Solution:
carsales and Urban List built “The New Way to Move”, a custom landing page amplified through social, talent-led video, editorial, sponsorships, EDMs, and Nissan’s own site — delivering full-funnel reach and shifting perceptions of e-POWER.