Our Solutions
Ad formats for every campaign,
every objective
Reach, engage, and convert buyers across the carsales network with ease, whether you prefer self-serve via Ignition, managed service, or a mix of both.
Built around your goals
From awareness to conversion, our advertising solutions are designed for impact - aligned to your objectives and audience’s mindset.
With 100% addressable inventory across the carsales network, you can reach shoppers wherever they choose to access our marketplaces.
inspire
impact
(Standard & Premium)
intent
Direct
Response
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Our product suite is complemented by off-network expansion. This allows brands to reach and target customers moving through any life stage via the carsales mediahouse network and beyond.
carsales XT enables you to reach audiences across the carsales mediahouse programmatic, social and paid search channels. Leverage our networks to further improve your outcomes.
Combining creative ideation, branded storytelling, data, and insights, rounded out with precise audience targeting to deliver a 360 degree offering.
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Have confidence with data privacy
carsales is a lead generation business and there are two things we do really well: handling personal information in a legally compliant manner and building trust with our audience in doing so.
No 3rd party cookie data? No problem. We’re introducing a unified network ID, combining everything we know with significant audience scale.
Whether we’re starting with your audience data or ours, your brand can access people-based ad solutions via carsalesmatch.
If you’re not focusing on your first party data, carsales mediahouse’s Audience Segmentation delivers everything from socio-demographic, intent, interest and other profiles to ensure you're targeting the right audience.
An insightful, personal connection with your customer.
carsales ID provides an ecosystem for people-based targeting. Work with our advertising partners and build campaigns that deliver personalisation whilst maintaining user privacy.
carsales ID uses rich behavioural data to identify user types. This enables you to segment, personalise and deliver people-based marketing to micro audiences, giving data-backed advertiser benefits.
2.Google Analytics (1 Mar 25 – 31 May 2025). Behavioural actions refer to interactions on our sites such as views, scroll depth, enquiries and clicks.
note: carsales network includes carsales, bikesales, boatsales, caravancampingsales, trucksales, constructionsales, and farmmachinerysales.
carsales is the first Australian based marketplace to partner and onboard Adobe’s Real Time Customer Data Platform, to achieve market leading personalisation for our users and media customers alike.
Precision Audience Segmentation
Everything from stages of the buying journey, affinity interests and more, all powered by carsalesID.