Maserati:
When Not in Rome

Showcasing Maserati as the perfect lifestyle vehicle for the carsales affluent audience who can’t travel to live ‘the’ lifestyle.

Challenge:
‍Maserati is a prestige brand seeking to gain traction in the Australian auto landscape where people just want to get back to a normal life. Adding to the challenge - their top performing Levante sits in a cluttered SUV segment.
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‍Insight:
‍People of all ages are looking to fill that cultural void left behind by Covid and the impact it’s had on their lives - even today, that international holiday isn’t an option.
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‍Solution:
“When Not in Rome” positions Maserati Levante as a credible alternative to that luxurious lifestyle that leverages the Italian spirit here in Australia.