EVERY ADVANTAGE, PROVEN
TALK TO OUR TEAM
Open House is our annual media showcase and this year we showed how one platform can hold the buyer, the inventory, the retailer, the brand and the sale, with one loop that measures it. Here’s the proof.
8.5M+
Australians visit carsales every month¹
16M
logged-in carsales members²
3.4B
automotive shopping signals every quarter³
60%
of car intenders on carsales are considering new⁴
Event Highlights
01/05
Proof, Not Promises
From Australia’s Car Buyer Report 2026 to new initiatives across the business, we’ve put One Platform. Every Advantage. into action. The focus of that is understanding buyers, connecting their journey and proving what works
“
Reach doesn’t tell you what you sold. Proof does.
Nicholas Bailly, General Manager, Advertising
02/05
Where Buyers Start
We aren't just where Australians shop for a car anymore. We are where they start thinking about one.
1.39M
views across the Original Series catalogue⁵
69.6%
of Original Series watch time happens on connected TV⁵
42%
of New Car Buyer’s Guide reads were about EVs, against a 21.7% share of new car sales⁶
Where a regular car review on our site might see a 90%/10% male to female audience, Original Series is roughly 68%/32% and over half of the Original Series audience is aged 25 to 44.13
“
Almost nobody starts a car purchase on a listing page.
Ben Tyers, Head of Content
03/05
Compare. Choose. Buy.
Research, compare, decide, order. One journey, for the first time in our industry.
60%
of car intenders on carsales are considering new⁴
35%
more visits happen on carsales each month than the top 40 OEM sites combined⁷
Car chosen, spec built, price seen, deposit down. Everything but the handshake.
“
Research, compare and buy in one place. Every other industry closed that gap years ago. Automotive never has. That is what we're changing at carsales.
Ollie Nugent, Head of Consumer Product
04/05
An Audience You Can’t Reach Elsewhere
For the first time, audience, inventory and transaction sit in one place.
98%
of our audience wasn’t in leading third-party automotive audiences⁸
16M
logged-in members²
3.4B
automotive shopping signals every quarter³
carsales CAPI connects what happens on carsales to what happens on your website afterwards. The platforms built CAPI for everyone. We built it for car buyers.
“
You might be buying automotive intenders. You’re just not buying ours.
Stephen Kyefulumya, General Manager, Media Product & Technology
05/05
Meet Iggy
Introducing the new intelligence layer within Ignition.
Understand it. Then act on it. You give Iggy a problem. It gives you the intelligence to understand it, and the automation to act on it.
“
Iggy tells you which products to run. Which audience to overlay. And which stock to put in front of them. Answers any time. Just ask.
Kanella Gougousis, Head of AI Media Product
Proof In Action
2.79x
more cost-effective leads than Hyundai’s benchmark.⁹
carsales CAPI connecting leads on carsales and hyundai.com.au
Challenge
Test whether connecting carsales and hyundai.com.au delivers more efficient leads.
What we did
Implemented carsales CAPI, connecting SUV intender leads on carsales with leads on hyundai.com.au.
Results
More efficient leads on carsales and on hyundai.com.au. Connected, 2.79x more cost-effective than Hyundai’s own CPL benchmark.
841k
people reached across carsales, CTV, DOOH and social through carsalesXT.¹⁰
Those reached were 1.5x more likely to search Leapmotor and 2.5x more likely to view one.12
Challenge
Build brand awareness and reach buyers actively considering an EV.
What we did
Delivered an omnichannel campaign across carsales, connected TV, digital out-of-home and social through carsalesXT.
Results
People reached were 1.5x more likely to search Leapmotor and 2.5x more likely to view one.¹²
$130
cost per lead, with 1.35% click-through.¹¹
Stock Boost and Stock Extend across its dealer network.
Challenge
Re-engage interested shoppers and turn consideration into dealer enquiries.
What we did
Activated Stock Boost and Social Stock Extend to keep dealer stock visible across carsales and Meta, bringing shoppers back to listings.
Results
A combined average cost per lead of $130 and click-through rate of 1.35%
Key Takeaways
60%
of car intenders on carsales are considering new⁴
New car research is happening on carsales.
Compare. Choose. Buy.69.6%
of Original Series watch time on connected TV⁵
Content now reaches buyers on the couch.
Where Buyers Start98%
of our audience wasn't in third-party automotive audiences⁸
The audience is unique to carsales.
An Audience You Can’t BuyOur Difference
carsales is a leading Australian automotive commerce media network. One platform can hold the buyer, the inventory, the retailer, the brand and the sale, with one loop that measures it.
Ignition
Our marketplace creates the signals. Data turns them into intelligence. carsales mediahouse turns intelligence into action and proof, all through Ignition. That’s our marketplace advantage.
Ignition puts that data and intelligence to work, helping you understand what is happening, identify your next move and see the impact of your activity.
See What Is Happening
Explore how buyer behaviour, demand and competition are moving.
Know Where To Act
Turn marketplace signals into clearer campaign and audience decisions with Iggy.
Understand The Impact
Connect activity with performance and meaningful customer outcomes.
Guest Impressions
Don't take our word for it, hear what our guests thought of this year’s event and the key highlights that stuck out to them.
Get In Touch
Talk To Our TeamSources
- 8.5M+ Australians every month: Google Analytics, carsales deduped users, April – June 2026.
- 15.8M logged-in members: carsales total members, June 2026.
- 3.4B automotive shopping signals: Google Analytics, 1 April – 30 June 2026. Behavioural actions refer to interactions on our sites such as views, scroll depth, enquiries and clicks.
- 60% of car intenders considering new: carsales Consumer Sentiment Survey, August 2026, n=1,662. Q. Are you looking to buy…? + Will you also check the new cars available to see if there is a suitable one in your price range?
- Original Series: 1.39M views across the catalogue; 69.6% of watch time on connected TV; audience 69% men, 31% women; 51% aged 25–44. YouTube Studio Analytics, Audience by age and gender, lifetime figures, accessed October 2026
- New Car Buyer's Guide 2026: 574,885 views across articles and video in the first nine weeks; EV guide 42% of reads. YouTube Studio Analytics, lifetime figures, Original Series, accessed October 2026, carsales internal data, article views (May - Oct 2026)
- 35% more visits: Similarweb, Australian website visits (desktop + mobile web), monthly average Sep 2025 – Aug 2026. carsales.com.au vs the top 40 OEM websites combined.
- 98%: carsales audience overlap study, May 2024, conducted using a leading DSP solution. Results reflect the specific audiences and DSP marketplace segments tested at that time and may not be representative of all third-party audiences or current market conditions. The study compared carsales 1st Party New Car Intenders with 3rd Party New Car Intenders, and carsales VFACTS SUV Medium <$60k with 3rd Party SUV Interest audiences. Both comparisons were based on stated intent to buy a new car and at least one visit in the prior 30 days. Third-party audiences were sourced from the DSP marketplace, including 180byTwo, BlueKai, Eyeota, ThinkNow, Bridge, Alliant, Neustar, Roy Morgan, Distillery, Cuebiq, Datastream Group, Gravy and IAS. Both tests returned consistent results.
- Hyundai 2.79x: carsales internal data, comparing total leads against the Hyundai CPL benchmark. Campaign dates: 2 April – 19 May 2026.
- Leapmotor reach: The Trade Desk and Google Ad Manager 360, 15 May – 30 June 2026 (campaign dates). Combined reach across DOOH, CTV, social and carsales. 1.5x and 2.5x: Google Ad Manager 360, 15 May – 30 June 2026.
- BMW $130 CPL, 1.35% CTR: combined analysis using carsales internal data, Google Analytics (Stock Boost) and Meta (Stock Extend). Campaign dates: Burst 1, 17 April – [END DATE TBC]; Burst 2, 18 May – 31 May.
- The Trade Desk and Google Ad Manager 360, campaign dates 15 May to 30 June 2026 across carsales, CTV, DOOH and social.
- YouTube Studio Analytics, Audience by age and gender, lifetime figures, accessed October 2026.