Zeekr X:
Power Trips

carsales prove the new cars on the block have… ‘the right stuff, baby’.

Challenge:
‍Zeekr X needed to break into Australia’s crowded 60+ brand auto market with low awareness, limited budget, and fast ROI pressure.
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‍Insight:
‍EV buyers are curious but cautious – with range anxiety and charging uncertainty still major barriers. To win attention, Zeekr had to prove performance in real driving conditions.
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‍Solution:
carsales launched Power Trips: influencer-led journeys testing Zeekr X in city streets and on a Victorian road trip. The campaign generated authentic storytelling, 30+ premium assets, and lasting cultural cut-through for the brand.