Where Australians move, your brand moves with them

From research, to results

As Australia’s most visited vehicle marketplace network, carsales mediahouse connects brands with high-intent buyers whether they’re searching for a car, bike, boat or more.

Our premium environments paired with rich first-party data and full-funnel advertising solutions helps you go deeper into the buying journey, engage audiences meaningfully, and deliver results at every stage of the journey.

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Where precision

meets proof

At carsales mediahouse, you get the best of both worlds: the precision of a closed ecosystem and the flexibility to measure beyond it.

With unrivalled category first party data, trusted environments and real-time behavioural signals, we help you reach high-intent audiences exactly when it counts. And with tools that track performance across the carsales network and your own site, you can measure impact and optimise with confidence.

From self-serve

to full service

By combining people, products, innovation and tech, we are able to deliver unique solutions and points of difference.

Need to move fast? Access our self-service platform Ignition. Need to leverage expert skills? Our team is ready with tailored solutions for any brief, any goal.

Open House '26 unpacked

From Sydney Harbour to Albert Park, Open House ’26 showed how carsales mediahouse helps brands reach real buyers with precision, scale and proof. Advertisers saw how trusted environments, first-party data and real-time signals deliver impact across the journey.

We unveiled new formats like Virtual Test Drive and Interactive Brochure, expanded premium video and in-feed solutions, and highlighted how AI tools in Ignition are reshaping how advertisers connect and measure outcomes.

With content, innovation and proof combined, Open House ’26 made it clear: carsales is the one platform with every advantage. A full recap is coming soon — in the meantime, catch the key highlights in the wrap article here.

Just the right mix

11.6M+

total members

765

staff

23%

of the Australian
population
reached

13,764+

hours of
video viewed
per month

60%

of our unique
IDs are
validated by
phone
numbers

32min +

average time
spent onsite
per month

1. carsales internal data, total members across carsales network, March 2023
2. carsales internal data, September 2022
3. Brightcove, total monthly average viewed hours of video across carsales network, Aug 2021 - Sep 2022
4. Nielsen Digital Content Planning, deduped monthly average time on site across carsales network July2022 – February 2023

Note: carsales network includes carsales, bikesales, boatsales,caravancampingsales, trucksales, constructionsales, farmmachinerysales and tyresales.

Complex modern marketing challenges met

We meet your challenges

carsales mediahouse offers solutions for every marketing challenge, with customer-focused tools and platforms that are mindset-oriented and simplify the complexity of modern marketing.

Maximise your audience potential against any marketing brief with a portfolio of services built on the best talent, local insights, cutting-edge tech and unrivalled data.

Underpinning all of this is our range of products that deliver the basics brilliantly - tried and tested ad spots to unlock everything from lead gen to broad reach; challenge accepted!

Our solutions

Our team

carsales mediahouse is big enough to have some of the very best specialist talent and small enough to share insights, knowledge and support you. We develop our team at the same rate we develop our data and tech capability. Innovation is not just our output, it is deeply ingrained in our culture.

Davor Vilusic

Executive General Manager – Media

With over 15 years in the media, data and publishing sectors, Davor holds strong knowledge and leadership within the audience and programmatic space. He also has agency and client experience which equips him with unique skills in delivering clients with meaningful results.

Stephen Kyefulumya

General Manager - Media Product & Technology

Stephen’s background in the global broadcast arena has honed his abilities to bridge the gap between business needs and technology solutions. As a data, tech and product leader, he has represented carsales in keynote speeches across the marketing space in Australia.

Nicholas Bailly

Commercial Director – Media

A true marketer at heart, Nicholas brings a 360-degree perspective honed from his work with clients, agencies, and publishers. As a trusted leader in digital transformation, he crafts innovative, results-driven advertising solutions that turn challenges into growth opportunities. His passion and strategic vision empower brands to embrace tomorrow's digital landscape confidently.

Our network

carsales mediahouse is backed and powered by an unrivalled network of 7 different websites and billions of data points.

Our focus

carsales mediahouse has the solutions, the data, the tech and the team to help you build a sustainable brand, drive sales and achieve real results.

It all happens with Ignition

Ignition brings your campaigns, audiences and performance together in one powerful platform.
Reach your audience, optimise in real time, and access powerful advertising tools – from campaign setup to transparent campaign measurement, audience insights to brand health tracking on carsales, Ignition gives you the clarity and control to move with confidence.
Ignition gives you the flexibility to activate campaigns your way - self-serve, with your carsales advisor or both.

Learn more