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This year’s event was a showcase of innovation, strategic insights, and the latest advancements in privacy by design advertising.
Held in Melbourne, the event brought together industry leaders, media buyers, and brand marketers to explore the future of the automotive landscape and the role of cutting-edge technology in driving success. Didn’t get a chance to catch the event in person?
Recap on Open House ‘25
This year’s event was a showcase of innovation, strategic insights, and the latest advancements in privacy by design advertising.
Held in Melbourne, the event brought together industry leaders, media buyers, and brand marketers to explore the future of the automotive landscape and the role of cutting-edge technology in driving success.
Didn’t get a chance to catch the event in person? Watch the content on demand now:
Didn’t get a chance to catch the event in person? Watch the content on demand now:
Introducing carsales CAPI
At the heart of the announcements was the launch of carsales CAPI (Conversions API), our latest technology designed to enhance audience targeting, ad performance, and measurement, all with privacy by design at its core. Leveraging AI-driven targeting, carsales CAPI empowers advertisers to connect with their ideal customers and discover new, high-performing audiences through look-alike models. This tool integrates first-party data with advertisers' own insights, providing a comprehensive view of visitor behaviour across the carsales network. Click here to learn more about carsales CAPI.
Key Industry Trends
Throughout the event, we shared key trends that have reshaped the Australian automotive market over the last 12 months. These insights are crucial for advertisers looking to stay ahead in a rapidly changing market, providing the data needed to craft campaigns that resonate with today’s consumers.
Panel Discussion: Navigating the Road Ahead
Our expert panel, featuring industry leaders, delved into the most pressing issues facing the market today. From the transition to cookie-less advertising to navigating the evolving privacy landscape, the discussion provided actionable strategies to help brands stay competitive. For all the key takeaways see our panel coverage here
See what our guests had to say
Open House set the stage for the future of automotive advertising, offering a glimpse into how carsales mediahouse continues to innovate and lead in a rapidly evolving industry. But don’t just hear it from us, take a look at what our guests had to say.
Panel Discussion: Navigating the Road Ahead
Our expert panel, featuring industry leaders, delved into the most pressing issues facing the market today. From the transition to cookie-less advertising to navigating the evolving privacy landscape, the discussion provided actionable strategies to help brands stay competitive. Key takeaways included the critical role of first-party data and the importance of privacy-compliant marketing solutions in the future of digital advertising.
See what our guests had to say
"I've sat through hundreds of these, but I must say that the carsales upfront was excellent. It was brief and to the point, but it was very informative, delving into fresh insights rather than rehashing the same old facts. It provided utility on the new stuff before we went out on ‘what our 24 strategy might look like, very useful.”
Dean Norbiato
General Manager of Marketing - Kia
Dean Norbiato
General Manager of Marketing - Kia
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