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Elevate your media strategy with the carsales native suite
August 6, 2025
From storytelling to site traffic, see how refreshed native formats across the carsales network are helping brands drive real outcomes.
In today’s digital landscape, capturing and maintaining shopper attention has never been more challenging. With audiences scattered across multiple touchpoints and traditional advertising losing its impact, brands need a more sophisticated approach. That's why we've refreshed our native suite with flexible templates, improved readability and consistent CTAs to align with modern buyer behaviour across the carsales network.
Meeting Buyers Where They Are
Our native suite is home to power formats that offer solutions that seamlessly integrate with the carsales experience whilst driving measurable results for your campaigns all within our self-serve platform, Ignition.
Whether you're building brand awareness or driving consideration, these solutions deliver your message in contextually relevant environments where buyers are actively engaged.
Looking for deeper engagement with interactive content?
We're excited to introduce carsales Discover, the newest addition to our native offering. This interactive format allows shoppers to explore features through a video and image gallery, all accessible within the ad unit itself.
Discover offers flexibility in content delivery, with options to feature all imagery (four images) or a combination of video and images (one video and three images). By leveraging images, sound, and video, you can craft an exceptional shopping experience for your target audience. The format demonstrates strong engagement metrics and CTR performance1, effectively guiding consumers through their buying journey whilst keeping them immersed in your brand story.
Need to influence brand switchers or undecided buyers?
carsales Card delivers your brand or retail messaging through a native ad unit with rich audience targeting capabilities. This format is particularly effective for brands looking to influence purchase decisions, with 74% of owners either intending to switch brands or remaining unsure about their next choice2.
What makes carsales Card particularly compelling is its content longevity. With 76% of our monthly audience being new compared to the previous month3, your messaging reaches fresh eyes consistently. The format delivers strong engagement, with consumers spending an average of 15.7 seconds viewing each placement4.
Need to guide buyers through more complex messaging?
For campaigns requiring a more comprehensive narrative, carsales Carousel enables you to deliver your brand, retail, or offer-based story across up to six carousel cards, each with its own link. This engaging, audience-targeted native ad format has proven its effectiveness with users spending an average of 12 seconds interacting with the format⁴ and delivering a campaign average CTR of 0.14%⁵.
The Carousel format excels at consideration-stage marketing, allowing you to showcase multiple products, features, or offers within a single, cohesive unit.
Is video wastage hurting your ROI?
Video's influence in the buying decision-making process has grown by 5.6 times since 2013⁶, making it an essential component of any marketing strategy. Our InFeed Video solution delivers premium mobile video content natively within contextually relevant, brand-safe environments.
This format reduces potential wastage by allowing you to overlay our rich audience targeting at scale, maximising your ROI. By delivering your brand story to precisely the right audience, InFeed Video helps you meet awareness and consideration objectives effectively.
Ready to elevate your media mix?
The carsales mediahouse Native Suite is built to match how buyers browse, compare and decide with flexible formats that meet them at all stages throughout their buying journey.
Our full native suite is available in Ignition, helping your teams execute self-serve bookings, dynamic audience targeting and reporting, putting you in control of reaching your audience effectively.
Whether you're launching a new model, promoting finance offers, or boosting mid-funnel engagement, our native tools can help you drive real business outcomes for your brand and dealership.
To learn more about how our native suite can elevate your marketing strategy, contact your carsales representative or log in to Ignition to start building your next campaign today.
References
¹ OEM Consumer Perceptions Survey – Mar 2023
² carsales Internal audience (August 2022 – January 2023)
³ Google Ad Manager 360 (January 2022 – February 2023)
⁴ carsales Google Ad Manager (Dec 2024-Feb 2025)
⁵ carsales internal data (Apr 2024 - Apr 2025)
⁶ Ipsos Journey to vehicle ownership 2013-2021 research piece (2013 – 2021)
7 carsales internal data. Test Campaigns run for clients between August 2024 and January 2025
Need to influence brand switchers or undecided buyers?
carsales Card delivers your brand or retail messaging through a native ad unit with rich audience targeting capabilities. This format is particularly effective for brands looking to influence purchase decisions, with 74% of owners either intending to switch brands or remaining unsure about their next choice2.
What makes carsales Card particularly compelling is its content longevity. With 76% of our monthly audience being new compared to the previous month3, your messaging reaches fresh eyes consistently. The format delivers strong engagement, with consumers spending an average of 15.7 seconds viewing each placement4.
Need to guide buyers through more complex messaging?
For campaigns requiring a more comprehensive narrative, carsales Carousel enables you to deliver your brand, retail, or offer-based story across up to six carousel cards, each with its own link. This engaging, audience-targeted native ad format has proven its effectiveness with users spending an average of 12 seconds interacting with the format⁴ and delivering a campaign average CTR of 0.14%⁵.
The Carousel format excels at consideration-stage marketing, allowing you to showcase multiple products, features, or offers within a single, cohesive unit.
Is video wastage hurting your ROI?
Video's influence in the buying decision-making process has grown by 5.6 times since 2013⁶, making it an essential component of any marketing strategy. Our InFeed Video solution delivers premium mobile video content natively within contextually relevant, brand-safe environments.
This format reduces potential wastage by allowing you to overlay our rich audience targeting at scale, maximising your ROI. By delivering your brand story to precisely the right audience, InFeed Video helps you meet awareness and consideration objectives effectively.
Ready to elevate your media mix?
The carsales mediahouse Native Suite is built to match how buyers browse, compare and decide with flexible formats that meet them at all stages throughout their buying journey.
Our full native suite is available in Ignition, helping your teams execute self-serve bookings, dynamic audience targeting and reporting, putting you in control of reaching your audience effectively.
Whether you're launching a new model, promoting finance offers, or boosting mid-funnel engagement, our native tools can help you drive real business outcomes for your brand and dealership.
To learn more about how our native suite can elevate your marketing strategy, contact your carsales representative or log in to Ignition to start building your next campaign today.
References
¹ OEM Consumer Perceptions Survey – Mar 2023
² carsales Internal audience (August 2022 – January 2023)
³ Google Ad Manager 360 (January 2022 – February 2023)
⁴ carsales Google Ad Manager (Dec 2024-Feb 2025)
⁵ carsales internal data (Apr 2024 - Apr 2025)
⁶ Ipsos Journey to vehicle ownership 2013-2021 research piece (2013 – 2021)
7 carsales internal data. Test Campaigns run for clients between August 2024 and January 2025
Ready to achieve your marketing goals?