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carsales Match levels up with Adobe CDP Collaboration
June 12, 2025
With Adobe Real-Time CDP Collaboration, carsales Match is now better than ever for real-time, privacy-first marketing
carsales mediahouse has been announced as one of the first Australian publishers to integrate with Adobe’s new Real-Time CDP Collaboration framework. This move strengthens the capabilities of carsales Match, our people-based marketing platform. This gives advertisers greater precision and confidence when activating audiences in a privacy-first environment, enabling them to match their audience and activate across the carsales mediahouse network.
The partnership enables secure, consent-driven data collaboration between advertisers and carsales, helping brands reach in-market buyers without exposing or sharing personally identifiable information.
A performance-led, privacy-first approach
The way people engage with media is changing, and expectations around privacy are higher than ever. Advertisers are looking for solutions that perform, but also respect customer privacy.
At carsales mediahouse, we’ve built our media and marketing capabilities on high-quality, first-party data. Every quarter, we process billions of behavioural signals that allow us to understand where buyers are in their journey, and how best to engage them1.
With the integration of Adobe’s Real-Time CDP Collaboration, carsales Match now makes it easier than ever to identify high-value audiences, align data strategies, and activate campaigns directly across the carsales network securely and efficiently.
More precision, better outcomes
The integration simplifies how advertisers can use their own first-party data in tandem with ours. Audience overlap is identified in real time, campaigns are activated across channels with minimal lead time, and measurement tools provide meaningful insights into performance.
It also supports use cases such as new customer acquisition, creative personalisation, retargeting and suppression, without sacrificing compliance or transparency.
As Nicholas Bailly, Commercial Director, carsales mediahouse, explains:
“At carsales, everything starts with trusted, high-quality first-party data. It’s the engine behind our media and marketing solutions. This collaboration with Adobe enhances how advertisers connect with in-market car buyers, enabling greater precision, scale and confidence in every campaign.”
Marketing that moves the needle
In a competitive digital environment, the difference between visibility and action often comes down to timing and relevance. carsales Match is designed to help advertisers reach the right people, at the right moment, with the right message all in a secure and scalable way.
By combining Adobe’s privacy-centric technology with our deep intent signals, we’re removing complexity from campaign planning and putting actionable insights into the hands of our clients.
More precision, better outcomes
The integration simplifies how advertisers can use their own first-party data in tandem with ours. Audience overlap is identified in real time, campaigns are activated across channels with minimal lead time, and measurement tools provide meaningful insights into performance.
It also supports use cases such as new customer acquisition, creative personalisation, retargeting and suppression, without sacrificing compliance or transparency.
As Nicholas Bailly, Commercial Director, carsales mediahouse, explains:
“At carsales, everything starts with trusted, high-quality first-party data. It’s the engine behind our media and marketing solutions. This collaboration with Adobe enhances how advertisers connect with in-market car buyers, enabling greater precision, scale and confidence in every campaign.”
Marketing that moves the needle
In a competitive digital environment, the difference between visibility and action often comes down to timing and relevance. carsales Match is designed to help advertisers reach the right people, at the right moment, with the right message all in a secure and scalable way.
By combining Adobe’s privacy-centric technology with our deep intent signals, we’re removing complexity from campaign planning and putting actionable insights into the hands of our clients.
Ready to achieve your marketing goals?