When Australians start looking for a new car, they turn to carsales. The latest research from House of Brand reinforces carsales’ position in the market, leading in awareness, consideration, and preference for new car buyers¹. More than just a marketplace, carsales is where buyers go to research, compare, and decide on their new car.

The journey to purchasing a new car isn’t straightforward. Buyers don’t follow a linear path from start to purchase, often returning to familiar and trusted sources along the way. carsales provides an environment that supports buyers at every stage, offering a seamless experience where they can access research, reviews, and browse over 45,000 new and demonstrator listings all in one place². This ability to guide buyers through their journey is why carsales remains the most recognised and preferred platform for new car buyers.

With 91 percent prompted awareness of the brand, carsales sits well ahead of the nearest tracked competitor at 57 percent³ and when buyers move from browsing to choosing, 52 percent of respondents prefer carsales, over four times higher than the next closest competitor⁴.

Editorial influence drives buyer decisions

The latest research paints a clear picture, no competitor comes close to carsales' editorial recognition. This makes carsales the number one choice for new car buyers seeking car-related information with sixty-five percent of new car buyers recognising the platform as a source of car-related editorial content^5. This is a direct result of continuing to deliver to new car buyers, serving content to its audience how and where they choose to consume it.