News
3 MIN
Read
Editorial Boost: Amplify your brand's most influential content on carsales
September 18, 2024
Unlock the power of your earned editorial content with Editorial Boost from carsales mediahouse.
In a market where reaching the right audience is key, Editorial Boost from carsales mediahouse is designed to take your brand's content on carsales further. By amplifying your brand's most influential editorial articles, this latest solution helps OEMs drive awareness and consideration through data-driven content delivery.
When Australians think auto content, they think carsales
In the increasingly complex purchasing journey, consumers are seeking trusted, timely information to guide their decisions. According to the latest Ipsos’ Automotive Buyer Journey research, car review and comparison sites play a pivotal role, influencing buyers from the initial research phase through to purchase1. As Australia’s most important site for car reviews2, carsales delivers tailored advice that resonates with car shoppers, helping them shortlist options and make informed choices. With Editorial Boost, brands can harness this consumer trust by amplifying their most impactful content, turning awareness into action.
How Editorial Boost works
With Editorial Boost, there’s no need for extra creative production or complex campaign setup. Utilising carsales’ Influence Index within self-serve ad manager, Ignition, users can identify the editorial articles that have driven consumer engagement for your brand. Once selected, these articles are natively promoted on carsales, boosting visibility and driving action. Once set-up, the Ignition dashboard offers advertisers full transparency, with awareness and consideration metrics like click-through rates, article views, and listing interactions all set to be available in the near future.
Unlock your brand's potential
Why should your brand consider Editorial Boost? Here’s what sets it apart:
- No Creative Hassles: Forget the extra work—Editorial Boost amplifies existing content without the need for new assets.
- Targeted by Data: The Influence Index uses past consumer behaviour to ensure the articles you boost are those most likely to drive action.
- See the Results: The Ignition dashboard keeps everything trackable, offering data on article views, listing interactions, and more, so you know exactly how your content is performing.
A proven example: Jeep
Take Jeep, for example. In early 2024, Jeep’s editorial article was boosted using Editorial Boost. The results were impressive—consumers who read the article were 8.0x more likely to search for Jeep vehicles, 14.4x more likely to view listings, and 18.5x more likely to submit a lead3. This case study highlights how amplifying editorial content can lead to significant consumer actions.
Take the next step with Editorial Boost
If you’re looking to elevate your content strategy, Editorial Boost offers an easy, data-driven way to make your earned content work harder for you. With the unrivalled reach of carsales and the power of the Influence Index, you’ll get your message in front of the right audience—and speedy access to the results of your boosted content.
Interested in learning more? Fill out the contact form below or reach out to your carsales mediahouse representative today.
Source:
1 Sources of Influence across the entire car buying journey, Automotive Buyer Journey 2023, conducted by Ipsos
2 Sources of relevance across the entire car buying journey, Automotive Buyer Journey 2023, conducted by Ipsos, n = 800
3 carsales Internal Data Jan-Mar 2024
Unlock your brand's potential
Why should your brand consider Editorial Boost? Here’s what sets it apart:
- No Creative Hassles: Forget the extra work—Editorial Boost amplifies existing content without the need for new assets.
- Targeted by Data: The Influence Index uses past consumer behaviour to ensure the articles you boost are those most likely to drive action.
- See the Results: The Ignition dashboard keeps everything trackable, offering data on article views, listing interactions, and more, so you know exactly how your content is performing.
A proven example: Jeep
Take Jeep, for example. In early 2024, Jeep’s editorial article was boosted using Editorial Boost. The results were impressive—consumers who read the article were 8.0x more likely to search for Jeep vehicles, 14.4x more likely to view listings, and 18.5x more likely to submit a lead3. This case study highlights how amplifying editorial content can lead to significant consumer actions.
Take the next step with Editorial Boost
If you’re looking to elevate your content strategy, Editorial Boost offers an easy, data-driven way to make your earned content work harder for you. With the unrivalled reach of carsales and the power of the Influence Index, you’ll get your message in front of the right audience—and speedy access to the results of your boosted content.
Interested in learning more? Fill out the contact form below or reach out to your carsales mediahouse representative today.
Source:
1 Sources of Influence across the entire car buying journey, Automotive Buyer Journey 2023, conducted by Ipsos
2 Sources of relevance across the entire car buying journey, Automotive Buyer Journey 2023, conducted by Ipsos, n = 800
3 carsales Internal Data Jan-Mar 2024
Ready to achieve your marketing goals?