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carsales, Content Beyond Classifieds
May 30, 2024
Learn why when Australians think auto content, they think carsales.
In the crowded world of automotive content, standing out requires more than just reporting the same news everyone else has access to — it's about delivering content that truly resonates with car buyers. Leveraging real-world data and consumer feedback has cemented carsales as the go-to source for trusted automotive content1. With comprehensive reviews, tailored advice and multi-channel distribution, carsales ensures that car buyers get the information they need at every step of their car buying journey.
Content driven by real-world car shopper insights
carsales is unrivalled in its ability to use real-world data to create content that truly resonates with car buyers. By harnessing billions (yes, billions) of behavioural signals2 and consumer feedback, the team ensure that the content produced is not only relevant but also highly engaging. To achieve this, the team leverages a host of data sources to inform content creation including:
Consumer Search and Inquiry Behaviour: Understanding what buyers are searching for and inquiring about.
Real-World Vehicle Cross Search Data: Analyzing patterns in how consumers compare different vehicles.
Direct and Indirect Consumer Feedback: Listening to what our users say, both directly and through their actions on our platform.
People trust carsales not just for its extensive new car reviews and comparisons but also for its tailored advice and industry expertise. This trust is reflected in the category-leading engagement such as average time spent in a month over five times longer than its nearest competitor3 and consumer reliance on the platform throughout their car-buying journey.
By putting the voice of the consumer at the heart of everything that’s created, carsales has built a strong foundation of trust and loyalty among its visitors, reinforcing carsales status as a go-to resource for car shoppers
Contextually relevant content, delivered when it matters most
To ensure content reaches as many people as possible, carsales delivers material across multiple channels, in multiple formats, ensuring that car shoppers get the information they need at the right time and place. As a result, carsales dominates influence across the buying journey by delivering localised car content across multiple channels at the moments that count throughout the entire journey such as:
Building on how and where content is delivered at the moments that matter, carsales is excited to tease that a new addition to the premium native offering is arriving soon. Announced at Open House ‘24, Editorial Boost will allow advertisers to harness the power of expert reviews and drive awareness and consideration for your brand. To register your interest or find out more, contact us
Content that drives results
When it comes to the impact of content and its ability to drive tangible actions among consumers, the proof is in the pudding. Internal data shows that users who engage with carsales content are more likely to take steps towards buying a vehicle. For instance, they are 3.9 times more likely to search for brand listings and 6.3 times more likely to submit a lead5.
This effectiveness proves the power of well-crafted, data-driven content that meets the needs of car buyers at every stage of their journey. By leveraging an unrivalled amount of data and keeping the focus on consumer needs, the dedicated team of experts continues to lead the market in delivering trusted, data-driven content that goes beyond classifieds.
Source:
1 carsales Brand Health Survey (October–December) 2023
2 User signals refer to interactions on our sites such as views, scroll depth, enquiries and clicks. Google Analytics, March 2024
3 Ipsos Iris, Average time spent per month, March 2024
4 Integral Ad Science, The Power of Context Research, January 2021
5 carsales internal data May–July 2023
Contextually relevant content, delivered when it matters most
To ensure content reaches as many people as possible, carsales delivers material across multiple channels, in multiple formats, ensuring that car shoppers get the information they need at the right time and place. As a result, carsales dominates influence across the buying journey by delivering localised car content across multiple channels at the moments that count throughout the entire journey such as:
Building on how and where content is delivered at the moments that matter, carsales is excited to tease that a new addition to the premium native offering is arriving soon. Announced at Open House ‘24, Editorial Boost will allow advertisers to harness the power of expert reviews and drive awareness and consideration for your brand. To register your interest or find out more, contact us
Content that drives results
When it comes to the impact of content and its ability to drive tangible actions among consumers, the proof is in the pudding. Internal data shows that users who engage with carsales content are more likely to take steps towards buying a vehicle. For instance, they are 3.9 times more likely to search for brand listings and 6.3 times more likely to submit a lead5.
This effectiveness proves the power of well-crafted, data-driven content that meets the needs of car buyers at every stage of their journey. By leveraging an unrivalled amount of data and keeping the focus on consumer needs, the dedicated team of experts continues to lead the market in delivering trusted, data-driven content that goes beyond classifieds.
Source:
1 carsales Brand Health Survey (October–December) 2023
2 User signals refer to interactions on our sites such as views, scroll depth, enquiries and clicks. Google Analytics, March 2024
3 Ipsos Iris, Average time spent per month, March 2024
4 Integral Ad Science, The Power of Context Research, January 2021
5 carsales internal data May–July 2023
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