At its annual media upfront event, Open House '25, carsales mediahouse proudly revealed its working on an integration partnership with sesimi to streamline the creative production process. This strategic collaboration is set to enhance the Ignition platform, making it easier than ever for advertisers to produce and manage high-quality campaign assets while maintaining brand consistency across all channels.  

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About sesimi

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sesimi is the leading creative management platform in the automotive industry. The platform’s core capabilities empower users to plan, budget, store/access and create 100% on brand advertising content. With this new partnership, advertisers using carsales Ignition will gain direct access to sesimi’s centralised system of assets and templates, eliminating the need for time-consuming manual processes like creating advertising content, file downloads and uploads. This integration is set to improve both the speed and quality of campaign activation, empowering advertisers to launch campaigns on carsales with less hassle and more precision.

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Key Features of the Integration

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At the heart of the proposed partnership is a seamless connection between sesimi’s creative platform and builds on the capabilities of the Creative Builder within Ignition, allowing advertisers to generate on-brand creative assets in minutes.  

This means advertisers would no longer need to manually download and upload assets. Instead, users would have direct access to either their own, or their OEMs sesimi-stored campaign assets through Ignition, enabling them to create ads on carsales quickly and efficiently while ensuring their brand remains consistent from OEM to dealer level. By removing unnecessary back-and-forth communication and revisions, this streamlined process helps advertisers get to market faster with high-quality creative content.

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sesimi’s platform also allows for easy sharing and editing of creative materials, meaning advertisers and their partners can work together seamlessly within a centralised system, ensuring control over the creative process every step of the way.

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A streamlined process

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A challenge facing the advertisers today is managing the creative process while maintaining consistent brand identity across different channels and partners. This often involves multiple stakeholders, manual file transfers, and extensive revisions—all of which slow down the execution of campaigns.

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The proposed integration between sesimi and Ignition directly addresses these pain points. As Stephen Kyefulumya, General Manager of Media Product & Technology at carsales mediahouse explains, the “integration partnership will remove manual processes and human touch in managing campaign assets for submission to carsales.”

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By eliminating manual processes and offering direct access to templates and assets, the partnership between carsales Ignition and sesimi is set to simplify the creative journey from start to finish, ensuring consistent, high-quality output across all of your campaigns.

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For more information get in touch via the contact form below or contact your carsales mediahouse representative today.