The automotive market is more competitive than ever, and with 12 more market entrants coming by the end of 2025, getting your brand noticed requires more than just being present—it takes being front and centre at the right time. Enter Guaranteed Consideration, now with even more powerful features designed to elevate your brand by placing it directly in front of in-market car buyers. This solution gives brands an unparalleled opportunity to gain market share and capture the attention of shoppers browsing Australia’s leading automotive website, carsales.

What Makes Guaranteed Consideration Stand Out?

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Leveraging carsales' first-party data, Guaranteed Consideration analyses audience behaviour to identify your top competitors, placing your model on the evaluation set of people exploring competitors. Additionally, the latest evolution of Guaranteed Consideration is no longer restricted to VFACTS categories. That means your model appears exactly where it needs to be, among the top five competitor models, driving view share uplift for your model and brand.

In a world where ad fatigue is real, less is more. Guaranteed Consideration caps impressions at five per user, reducing ad wastage while maintaining impact.
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‍Why This Matters to Your Brand

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The benefits are clear: Guaranteed Consideration puts your brand at the top of shoppers' minds during their decision-making journey and the refinements have already shown results, with advertisers seeing an average uplift of 8.9% in view share. The solution designed to ensure that your brand is seen in the moments that matter, with minimal effort required on your part and best of all, it's now available in Ignition. Thanks to a streamlined, end-to-end process; no creative production is required; simply book your campaign, and you're good to go.

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Get Started Today

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With these powerful updates, there’s never been a better time to explore what Guaranteed Consideration can do for your brand. Simply contact your carsales mediahouse representative or log into Ignition to get started today.

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