News
3 MIN
Read
carsales: Driving the Australian car market
September 10, 2024
Explore how carsales is empowering buyers and brands in Australia’s car market with market leading data and personalised solutions.
In a rapidly evolving automotive landscape, carsales is positioned as the go-to destination for car buyers and sellers alike, supporting their journeys from initial research to final purchase. With an increasing number of Australians turning to online platforms to aid their car buying process¹, carsales has amplified its efforts to lead in this space, driving innovation and ensuring that its partners have their needs met.
The role of carsales in the new car buying journey
For Australian car shoppers, carsales isn’t just another website; it’s a vital touchpoint at every stage of their car buying journey². The platform’s comprehensive offering spans from discovery to final decision-making, providing buyers with detailed reviews, price comparisons, and research tools that make navigating the car market more intuitive and user-friendly.
Research shows that car review and comparison websites, such as carsales, hold immense influence over the decisions of car buyers. Over half of all new car buyers in Australia turn to platforms like carsales for trusted reviews and comparisons during their purchasing journey. This dominance isn’t just about visibility; it’s rooted in consumer trust. Buyers value carsales as a source of reliable, up-to-date information, making it their go-to platform when it comes to validating their decisions.
Additionally, the way the Australian audience engages with the site demonstrates the value carsales provides. With an average of over 100 million vehicle searches conducted on carsales each month³, it’s a testament to the platform’s relevance and reach, far exceeding that of its tracked category competitors.
Meeting the evolving needs of dealers and advertisers
carsales has continually refined its offering to ensure the user experience is as smooth and efficient as possible. Recent enhancements to the platform’s editorial and new car homepage reflect its commitment to delivering an intuitive, personalised experience that aligns with evolving consumer expectations. By simplifying the research and selection stages of the car buying process, these updates ensure that buyers can effortlessly access the information they need to make informed decisions.
carsales has also leveraged its unique data to provide OEMs and dealerships with valuable insights into consumer behaviour. The platform’s ability to track the behaviour of car buyers, from search patterns to final transactions, gives manufacturers a clearer understanding of where and how to engage with potential buyers. This data-driven approach has made carsales an invaluable partner for automotive brands looking to boost their visibility and, ultimately, their market share.
As the automotive industry continues to evolve, carsales remains ahead of the curve, introducing innovative features and solutions that help dealers and advertisers tap into a highly engaged audience. Whether it’s through new advertising solutions like carsales CAPI or native integrations like Editorial Boost, that keep brands top of mind, both carsales and carsales mediahouse offer a suite of tools and solutions designed to ensure that automotive brands stay competitive in a crowded market.
A future of continued leadership
Looking ahead, the carsales platform is poised to continue leading the charge in the Australian automotive space, ensuring that both consumers and clients have access to the tools, insights, and support they need to thrive. This ongoing commitment to improving the user experience, coupled with the platform’s deep understanding of consumer behaviour, will see carsales remain a critical partner for Australia’s automotive industry.
Whether buyers are just beginning their journey or ready to make their next purchase, carsales is there to guide, support, and empower buyers, dealers and advertisers every step of the way.
Source:
¹ Automotive Buyer Journey 2023, conducted by Ipsos.
² carsales Brand Health survey, conducted by House of Brand, Jan 2024. 2. Automotive Buyer Journey 2023, conducted by Ipsos 3. Q. Consumer Sentiment Survey, April 2023, Wave #17. n=867 Which of the following are reasons you sold/are selling your car?
³ carsales network Internal data, Average Monthly Searches (Feb 2024 - Apr 2024).
Meeting the evolving needs of dealers and advertisers
carsales has continually refined its offering to ensure the user experience is as smooth and efficient as possible. Recent enhancements to the platform’s editorial and new car homepage reflect its commitment to delivering an intuitive, personalised experience that aligns with evolving consumer expectations. By simplifying the research and selection stages of the car buying process, these updates ensure that buyers can effortlessly access the information they need to make informed decisions.
carsales has also leveraged its unique data to provide OEMs and dealerships with valuable insights into consumer behaviour. The platform’s ability to track the behaviour of car buyers, from search patterns to final transactions, gives manufacturers a clearer understanding of where and how to engage with potential buyers. This data-driven approach has made carsales an invaluable partner for automotive brands looking to boost their visibility and, ultimately, their market share.
As the automotive industry continues to evolve, carsales remains ahead of the curve, introducing innovative features and solutions that help dealers and advertisers tap into a highly engaged audience. Whether it’s through new advertising solutions like carsales CAPI or native integrations like Editorial Boost, that keep brands top of mind, both carsales and carsales mediahouse offer a suite of tools and solutions designed to ensure that automotive brands stay competitive in a crowded market.
A future of continued leadership
Looking ahead, the carsales platform is poised to continue leading the charge in the Australian automotive space, ensuring that both consumers and clients have access to the tools, insights, and support they need to thrive. This ongoing commitment to improving the user experience, coupled with the platform’s deep understanding of consumer behaviour, will see carsales remain a critical partner for Australia’s automotive industry.
Whether buyers are just beginning their journey or ready to make their next purchase, carsales is there to guide, support, and empower buyers, dealers and advertisers every step of the way.
Source:
¹ Automotive Buyer Journey 2023, conducted by Ipsos.
² carsales Brand Health survey, conducted by House of Brand, Jan 2024. 2. Automotive Buyer Journey 2023, conducted by Ipsos 3. Q. Consumer Sentiment Survey, April 2023, Wave #17. n=867 Which of the following are reasons you sold/are selling your car?
³ carsales network Internal data, Average Monthly Searches (Feb 2024 - Apr 2024).
Ready to achieve your marketing goals?