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Boost Your Brand’s Visibility with carsales mediahouse
November 14, 2024
Empowering you to influence new car shoppers with an affinity for your brand, throughout their entire buying journey.
The Australian automotive industry is one of the most competitive markets in the world, with just shy of 50 brands gunning for 1.2 million new car sales each calendar year1. With a host of new market entrants tipped to enter the fray in 2025, making your brand stand out from the competition is critical. For 2025, carsales mediahouse has evolved its full-funnel solutions to place your brand front and centre throughout every stage of the buying journey, helping you connect with potential car buyers at the right time, every time.
Why Activate Brand Terms on carsales?
Consumers are increasingly open to exploring new options when considering their next vehicle. In fact, 78% of owners indicate they’re either planning to switch brands or are undecided about sticking with their current one2. Activating Brand Terms on the carsales network provides OEMs and agencies with unparalleled opportunities to connect with these high-intent buyers, enabling precise targeting across the full sales funnel, influencing shoppers across the whole buying journey. Whether you’re building brand awareness or converting ready-to-buy consumers, our network is designed to support branded and conquesting strategies alike, keeping your brand top of mind among shoppers and encouraging exploration of your offerings over competitors.
What’s New in the 2025 Brand Terms Offering?
This year’s Brand Terms package also introduces two powerful tools to help brands make an even bigger impact at critical moments in the buyer journey: AI enhanced creative, Discover and Post-Enquiry Link.
AI enhanced desktop skins: Capture attention with placements designed to deliver impact on both desktop and mobile. Subtle AI-generated animations bring these high-impact display ads to life, blending seamlessly with the browsing experience while keeping your brand front and centre.
Discover: Discover invites shoppers to explore vehicle features within a rich, interactive ad format, blending video and imagery to showcase key model attributes. Perfect for engaging users in the consideration phase, this feature allows your brand to provide the insights that potential buyers value most, deepening their interest in your offering.
Post-Enquiry Link: With this native ad placement, brands can continue the conversation after a lead has been submitted, reinforcing the value of their choice and building brand loyalty. Engaging shoppers post-enquiry helps extend the brand relationship and creates a positive ownership experience that resonates long after a lead is submitted.
Ready to Maximise Your Full-Funnel Reach?
Activating Brand Terms on carsales’ network ensures your brand is present at every key moment of the buyer journey, turning awareness into consideration and consideration into intent. To learn more about how a Brand Terms package can support your objectives or to book Brand Terms directly, get in touch with your carsales representative.
SOURCE:
1 FCAI VFACTS, January – December 2023
2 Consumer Sentiment Survey Wave #15. August 2023, n=737 Q. For your next car, would you be more likely to stick with the same brand of car that you currently own, or switch to a new brand?
What’s New in the 2025 Brand Terms Offering?
This year’s Brand Terms package also introduces two powerful tools to help brands make an even bigger impact at critical moments in the buyer journey: AI enhanced creative, Discover and Post-Enquiry Link.
AI enhanced desktop skins: Capture attention with placements designed to deliver impact on both desktop and mobile. Subtle AI-generated animations bring these high-impact display ads to life, blending seamlessly with the browsing experience while keeping your brand front and centre.
Discover: Discover invites shoppers to explore vehicle features within a rich, interactive ad format, blending video and imagery to showcase key model attributes. Perfect for engaging users in the consideration phase, this feature allows your brand to provide the insights that potential buyers value most, deepening their interest in your offering.
Post-Enquiry Link: With this native ad placement, brands can continue the conversation after a lead has been submitted, reinforcing the value of their choice and building brand loyalty. Engaging shoppers post-enquiry helps extend the brand relationship and creates a positive ownership experience that resonates long after a lead is submitted.
Ready to Maximise Your Full-Funnel Reach?
Activating Brand Terms on carsales’ network ensures your brand is present at every key moment of the buyer journey, turning awareness into consideration and consideration into intent. To learn more about how a Brand Terms package can support your objectives or to book Brand Terms directly, get in touch with your carsales representative.
SOURCE:
1 FCAI VFACTS, January – December 2023
2 Consumer Sentiment Survey Wave #15. August 2023, n=737 Q. For your next car, would you be more likely to stick with the same brand of car that you currently own, or switch to a new brand?
Ready to achieve your marketing goals?