One Platform. Every Advantage.
carsales mediahouse is focused on building a connected ecosystem that simplifies complexity and proves outcomes for advertisers. By combining scale, trust, premium content and AI-powered tools, we help brands connect with buyers confidently across every stage of the journey.
From reaching an average of 7.5 million users every month* to delivering measurable outcomes with independent transparency, it’s a single platform built to solve fragmented attention and rising expectations.
Content Reimagined
Over the past 12 months, carsales has evolved its content to be more audience-first, platform-native and always-on. That means less jargon, more useful insights, and formats that actually match how people consume content. It’s content designed to inform, entertain, and convert. Jun Lee Sia, General Manager, Brand and Marketing Strategy and Ben Tyers, Head of Content, share how carsales is evolving as a brand and previewed what’s next, from lifestyle-led storytelling to new ways of making buying a new car feel simpler and more inspiring.
Product, Ignition & AI
Open House marked the announcement of new product innovations coming soon, built to move buyers from discovery to decision: Virtual Test Drive, Interactive Brochure, expanded native formats and in-feed video built for scrollable environments. All seamlessly connected through the Ignition architecture, giving marketers one unified platform to simplify complexity and achieve outcomes.
Our self-serve ad manager, Ignition, is also set to evolve into a predictive powerhouse designed to help advertisers plan, buy and measure with speed and confidence. carsales is exploring three new AI capabilities:
- Generative Search – your Ignition co-pilot for instant responses.
- Execution Intelligence – automating tasks so work happens in seconds, not days.
- Strategic Advisory – moving beyond dashboards to provide clear, actionable recommendations.
Stephen Kyefulumya shares how these innovations come to life in the video above.
Transparency & Measurement
Measurement and attribution remain a key challenge for marketers. Privacy changes, signal loss from cookie deprecation, and other tracking limitations are breaking traditional attribution models – and when the data is wrong, the investment decisions that follow are wrong too. carsales mediahouse is committed to putting transparency at the centre of performance, with independent validation that gives advertisers clarity and confidence in every investment. See how this commitment comes to life in the video above.
Proof In Action
The best proof is results. Our Group Business Directors, Brooke and John, share how one platform with every advantage is driving measurable impact for different kinds of partners:New entrants building scale and credibility fast in one of the world’s most competitive auto markets.Established leaders reigniting momentum and turning attention into action.
Together, these stories highlight the breadth of outcomes carsales delivers, from awareness to conversion.
Welcome to
At our Open House ’26 events in Sydney and Melbourne we showcased how carsales mediahouse is the one platform with every advantage.
In a market of scarce attention and high expectations, carsales delivers scale, trust, premium content and AI-powered tools to give marketers clarity, confidence and results—connecting brands with shoppers at every stage.
Explore all the highlights below.
Open House '26
& AI
Our
Difference
carsales mediahouse has the scale of a marketplace, the trust of a publisher, the performance of a walled garden and the openness of the web. All in one place.
One Platform.
Every Advantage.
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