Case study
3 min read
Omnichannel.
With no restrictions.
Leapmotor. Omnichannel media that moves shoppers.
Client
Leapmotor Australia
Objective
Awareness, consideration and engagement
Solution
CTV, DOOH, Social + carsales
An emerging EV brand.
A compressed campaign window.
Still establishing its presence in the Australian market, Leapmotor needed to grow awareness and consideration among future EV buyers, while converting that momentum into engagement with consumers actively researching their next vehicle.
Awareness
Build awareness and consideration among future EV buyers
Engagement
Drive engagement with in-market consumers researching now
Most omnichannel offers stop at the edge of one publisher's network.
Reach is limited to that publisher's data, inventory and partners. carsales data travels with the shopper, so Leapmotor could reach in-market EV buyers on every screen and every network.
The data
matters.
Australia's largest auto marketplace. First-party. In-market.
The data asset
- Search behaviour: make, model, body type, price range
- Journey stage: researching, comparing, ready to buy
- Intent signals: conquest, consideration, conversion
- Location: geo-precision at a state level
Where it activates. Same data. Key channels. No network lock in.
- carsales: on-network intent and search targeting
- Connected TV: major CTV networks
- Digital OOH: major digital OOH providers
- Social and audio: Meta + digital audio
No items found.
Off-network mocks for illustration.
One data asset. One campaign. 1.5 months.
CTV, DOOH, Social + carsales.
01 Connected TV
carsales first-party data targeting EV considerers across all major CTV networks
10play, 7plus, 9Now, Foxtel Now, Kayo Sports, SBS On Demand, Binge, Netflix, Samsung TV Plus, Plex, TCL Channel, Tubi, tvplus, Viki + many others
02 Digital OOH + Social
Geo-targeted + carsales lookalike audiences
DOOH: QMS, EiMedia, oOh!media, Adflow, Big Outdoor, TMS, Civic Outdoor, Jolt, JCDecaux, VMO, Tonic Media Network. Social: Meta (Facebook)
03 carsales + Off Network
Unmissable Homepage, Sponsored Search, Guaranteed Consideration, Stock Boost, Social News Feed, Audience Targeting (EV, VFACTS, Competitor)
carsales.com.au: intent targeting, search and model pages
Hear it from the team.
Omnichannel scale.
Automotive precision.
Leapmotor consolidated its campaign investment into a single omnichannel strategy, reaching in-market shoppers across premium media while driving stronger search and vehicle consideration on carsales over 1.5 months.
841k
Reach¹
Total on and off network omni channel reach
1.5x
More likely to search²
Leapmotor than the average site user
2.5x
More likely to view²
Leapmotor than the average site user
.08c | 11k+
Campaign results: | CPCV³ (CTV) | Engagements⁴
We didn't have to choose between scale and precision. carsales combined the scale of an omnichannel strategy with the precision of automotive buyer intent, delivering it efficiently and with results to match.
Joanne Stogiannis
Director of Marketing & Communications, Leapmotor Australia
The future isn't having to choose.
It's combining both.
Bothism. The idea that "AND" is more powerful than "OR" in marketing.
Reach or relevance
Reach and relevance
Brand or performance
Brand and performance
On-network or off network
On-network and off network
The solutions behind the results.
No items found.
Your campaign goes
where the shopper goes.
Talk to your carsales mediahouse account manager about an omnichannel campaign powered by carsales automotive intent.
Sources
- The Trade Desk and Google Ad Manager 360, 15 May to 30 June 2026 (campaign dates). Combined reach across DOOH, CTV, Social, carsales.
- Google Ad Manager 360, 15 May to 30 June 2026 (campaign dates).
- The Trade Desk, CTV, 15 May to 30 June 2026 (campaign dates).
- The Trade Desk (Social) and Google Ad Manager 360 (carsales products), 15 May to 30 June 2026 (campaign dates). Engagements = clicks.