News
3 MIN
Read
Put your brand at the centre of Australia's biggest auto marketplace
December 1, 2025
From storytelling to site traffic, see how our native formats across the carsales network are helping brands drive real outcomes.
In today’s digital landscape, shoppers have more choices than ever and attention moves fast. With audiences scattered across multiple touchpoints and traditional advertising losing its impact, brands need a more sophisticated approach to cut through the noise. That is exactly what our native suite delivers, built to match how people browse, compare and decide across the carsales network.
Meeting Buyers Where They Are
Our native suite is home to powerful formats that offer solutions that seamlessly integrate with the carsales experience whilst driving measurable results for your campaigns. And with Ignition, our self-serve platform, you're in control from start to finish. Leverage carsales’ first-party data to build your target audience, select native formats aligned with your objectives and launch campaigns within minutes.
Whether you're building brand awareness or driving consideration, these solutions deliver your message in contextually relevant environments where buyers are actively engaged.
With carsales capturing 80% of the time buyers spend in the auto category¹, along with the largest reach², why wouldn't you want to be at the centre of it?
And we don’t stop there, carsales also leads on key brand metrics with awareness levels significantly higher than our competitors³. The buyers are here, why not reach them?
Formats built for every objective
Our native suite delivers stronger click through rates than standard display⁴ and are designed to reach buyers throughout the entire buying journey.
Here are some of the key formats powering those results:
Guaranteed Consideration sparks attention, reaching buyers when they're actively searching and comparing competitor models, introducing your brand before they make a shortlist.
Stock Extend re-engages high intent buyers off network, driving them back to you.
Editorial Boost is the missing link in your content strategy, allowing you to boost articles featuring your brand across the carsales network, reaching buyers during their search.
Stock Boost keeps your inventory moving while your ads keep working. Dynamically replacing sold or delisted vehicles, reaching in-market buyers searching and researching for specific vehicle types.
Discover lets you guide consumers through their buying journey while they're actively searching, leveraging images, sound and video in one ad unit to craft an immersive shopping experience.
You can explore our full native suite here
Ready to elevate your media mix?
Whether you're launching a new model, promoting finance offers, or boosting mid-funnel engagement, our native tools can help you drive real business outcomes for your brand and dealership.
To learn more about how our native suite can elevate your marketing strategy, contact your carsales representative or log into Ignition to start building your next campaign today.
Sources:
1. Ipsos iris, October 2025, 14+ PC/Laptop/Smartphone/Tablet, Brand Group, Mins Share %.
2. Ipsos Iris, October 2025, 14+ PC/Laptop/Smartphone/Tablet, Brand Group, Audience (000s).
3. carsales Brand Health survey, conducted by House of Brand, October 2025
4. Google Ad Manager, Native Suite performance April-June 2025. Data shows observed past behaviour and isn't a prediction of future performance
Formats built for every objective
Our native suite delivers stronger click through rates than standard display⁴ and are designed to reach buyers throughout the entire buying journey.
Here are some of the key formats powering those results:
Guaranteed Consideration sparks attention, reaching buyers when they're actively searching and comparing competitor models, introducing your brand before they make a shortlist.
Stock Extend re-engages high intent buyers off network, driving them back to you.
Editorial Boost is the missing link in your content strategy, allowing you to boost articles featuring your brand across the carsales network, reaching buyers during their search.
Stock Boost keeps your inventory moving while your ads keep working. Dynamically replacing sold or delisted vehicles, reaching in-market buyers searching and researching for specific vehicle types.
Discover lets you guide consumers through their buying journey while they're actively searching, leveraging images, sound and video in one ad unit to craft an immersive shopping experience.
You can explore our full native suite here
Ready to elevate your media mix?
Whether you're launching a new model, promoting finance offers, or boosting mid-funnel engagement, our native tools can help you drive real business outcomes for your brand and dealership.
To learn more about how our native suite can elevate your marketing strategy, contact your carsales representative or log into Ignition to start building your next campaign today.
Sources:
1. Ipsos iris, October 2025, 14+ PC/Laptop/Smartphone/Tablet, Brand Group, Mins Share %.
2. Ipsos Iris, October 2025, 14+ PC/Laptop/Smartphone/Tablet, Brand Group, Audience (000s).
3. carsales Brand Health survey, conducted by House of Brand, October 2025
4. Google Ad Manager, Native Suite performance April-June 2025. Data shows observed past behaviour and isn't a prediction of future performance
Ready to achieve your marketing goals?