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Electric Avenue: where multi‑brand engagement meets playful innovation
September 8, 2025
See how Fuse created interactive content that entertains, educates, and delivers real data intelligence.
When five automotive brands share one stage, the creative challenge gets interesting fast. Electric Avenue rises to that challenge. Built by Fuse and backed by carsales mediahouse, it reimagines how multiple brands can coexist in a single, interactive experience that is fun for audiences and useful for helping marketers showcase their full brand portfolio.
“Brands are asking for smarter, more engaging solutions,” says Shane Dawson, Creative Director at carsales mediahouse. “Electric Avenue shows what happens when you combine playful interaction with serious intelligence. Brands are very much present, but it’s the category that’s the hero here. Every quiz, every scroll, every brand switch – it all generates insight while keeping audiences genuinely entertained.”
Creating connections that matter
Electric Avenue delivers a fresh take on multi‑brand storytelling. Seamless transitions help audiences move effortlessly between Jeep's rugged territory and Fiat's urban playground, all within one intuitive journey.
"Stellantis is home to some of the most iconic auto brands, each jam packed with personality, and Electric Avenue gives us a unique platform (and 80s beat) to show them off." says Rachel Semmens from Stellantis.
From a virtual seat to EV fun facts, every touchpoint does double duty. They entertain while they educate. They engage while they qualify. Creative intelligence in action, where each interaction enriches our understanding of what people actually want from their electric future.
Built for real marketing outcomes
Electric Avenue simplifies complex objectives into one connected, outcomes‑focused experience:
- Dealers receive qualified traffic and better‑informed prospects.
- Brands gain meaningful consideration in context.
- Audiences enjoy a genuinely entertaining way to explore EVs.
- Data and insight teams collect signals that help shape smarter campaigns.
“Our cars aren’t boring, so the way we market them shouldn’t be either” says Semmens. “We’re building spaces where brands can show up as themselves but still be part of a bigger story,” Dawson adds. “The mix of EV explainers, fun facts and interactive brand moments isn’t just engaging – it’s rebuilding excitement in the category, backed by our expertise and a lineup of world-class EV brands.”
Powered by partnership
Running over six months, Electric Avenue is designed for sustained momentum rather than one‑off spikes. The project brings together creative strategy, technical execution and editorial expertise in tight alignment. The result feels effortless to experience and sophisticated to deliver, with the carsales mediahouse ecosystem translating interaction into insight.
For brands planning their next move in digital engagement, this is a collaborative model worth exploring. When teams truly understand the platform and the audience, different outcomes become possible. It feels natural, engages deeply and delivers against multiple objectives at once.
Ready to take it higher?: Head on down to Electric Avenue
Keen to build your own digital experience? Talk to the carsales mediahouse team today.
Built for real marketing outcomes
Electric Avenue simplifies complex objectives into one connected, outcomes‑focused experience:
- Dealers receive qualified traffic and better‑informed prospects.
- Brands gain meaningful consideration in context.
- Audiences enjoy a genuinely entertaining way to explore EVs.
- Data and insight teams collect signals that help shape smarter campaigns.
“Our cars aren’t boring, so the way we market them shouldn’t be either” says Semmens. “We’re building spaces where brands can show up as themselves but still be part of a bigger story,” Dawson adds. “The mix of EV explainers, fun facts and interactive brand moments isn’t just engaging – it’s rebuilding excitement in the category, backed by our expertise and a lineup of world-class EV brands.”
Powered by partnership
Running over six months, Electric Avenue is designed for sustained momentum rather than one‑off spikes. The project brings together creative strategy, technical execution and editorial expertise in tight alignment. The result feels effortless to experience and sophisticated to deliver, with the carsales mediahouse ecosystem translating interaction into insight.
For brands planning their next move in digital engagement, this is a collaborative model worth exploring. When teams truly understand the platform and the audience, different outcomes become possible. It feels natural, engages deeply and delivers against multiple objectives at once.
Ready to take it higher?: Head on down to Electric Avenue
Keen to build your own digital experience? Talk to the carsales mediahouse team today.
Ready to achieve your marketing goals?