In a market where reaching the right audience is key, Editorial Boost from carsales mediahouse is designed to take your brand's content on the carsales network further. By amplifying your brand's editorial articles, this latest solution helps OEMs drive awareness and consideration through effortless content delivery.

‍
Capture attention where it counts

‍

Most buyers aren’t tied to a single brand. Nearly 80% of machinery buyers¹ and two-thirds of truck buyers consider three or more brands before committing¹. That’s a huge chance for you to influence the choice by putting your brand front of mind.

Not only are buyers open to influence, marketplaces are the main channel they go to explore truck content¹.  Editorial Boost lets you take that content on trucksales even further, extending its reach to active browsers and putting your brand in front of more in-market buyers while they’re shopping.

The buyers are here, why not reach them?

‍

‍How Editorial Boost works‍

‍

With Editorial Boost, there’s no need for extra creative production or complex campaign set up. Utilising our self-serve ad manager, Ignition, you can identify editorial articles about your brand and natively promote them across the carsales network, boosting visibility and driving action. Once set-up, the Ignition dashboard offers advertisers full transparency, with awareness and consideration metrics like click-through rates, article views, and listing interactions all available at your fingertips.

‍