In a market where reaching the right audience is key, Editorial Boost from carsales mediahouse is designed to take your brand's content on the carsales network further. By amplifying your brand's editorial articles, this latest solution helps OEMs drive awareness and consideration through effortless content delivery.

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Capture attention where it counts

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Today’s buyers are exploring multiple options. Over half look at five or more brands before deciding, and this is especially true for those under 45, who are also more open to new, used, or certified options¹. With Editorial Boost, you can get on the shortlist. By amplifying your brand's content about specific models, reaching in-market buyers while they're actively shopping.

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‍How Editorial Boost works‍

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With Editorial Boost, there’s no need for extra creative production or complex campaign set up. Utilising our self-serve ad manager, Ignition, you can identify editorial articles about your brand and natively promote them across the carsales network, boosting visibility and driving action. Once set-up, the Ignition dashboard offers advertisers full transparency, with awareness and consideration metrics like click-through rates, article views, and listing interactions all available at your fingertips.

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