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A new era of automotive storytelling at carsales
March 5, 2026
Explore how carsales original series help brands connect with engaged audiences where they love to watch content
Previewed at Open House ‘26, carsales’ new original series gives brands and OEMs new ways to reach engaged audiences through premium long form storytelling across connected TV, YouTube and the wider carsales ecosystem.
Building deeper storytelling for modern audiences
Long form video viewing continues to grow across connected TV. Audiences are choosing content with depth, context and entertainment, creating a valuable opportunity for brands seeking environments that deliver stronger attention and relevance.
carsales' new original series has been developed to meet this shift. By pairing accessible storytelling with premium editorial standards, we are giving brands a platform that blends trusted automotive expertise with cultural and lifestyle narratives that attract broader, highly engaged audiences.
The stage is set for the first release in our new content slate.
Introducing Fuel For Thought
Fuel For Thought officially rolled out last week, bringing a visually engaging explainer format to the moments, ideas and cultural shifts that have shaped Australian automotive life.
For brands, it is a chance to align with storytelling that feels meaningful and entertaining, without feeling forced. Each episode is social friendly and connected TV ready, making it easy for audiences to watch on their own terms.
Rafael Constantinou, EGM Marketing and Customer at carsales, explains:
“Connected TV is reshaping how people discover and experience video, and our original series is a natural progression in how we bring the carsales brand to life. We have always told stories about cars, and now we are shaping those stories to be more approachable and more accessible in format.”
Out There and Idle Talk are soon to join the lineup
Building on this foundation, two additional series will launch across the year. Out There focuses on travel and adventure, showing how cars help people explore iconic Australian locations. Idle Talk brings audiences into the car for open conversations with creators, musicians, athletes and more.
Together, these three original series broaden our reach beyond traditional automotive audiences. They appeal to curiosity seekers, adventure lovers and culture fans, giving brands more ways to connect with different audience mindsets in one cohesive content ecosystem.
Opportunities to connect in high attention moments
The carsales content ecosystem attracts more than 2.6 million monthly content page views, supported by millions of organic video views across major platforms. These are audiences who choose to watch and engage, creating a strong foundation for brand impact.
For brands, this creates clear value. You're not interrupting people; you're appearing in a viewing moment they have chosen, at a time when they are more open to connection and more likely to engage.
Our sponsorship opportunities extend this impact. Fuel For Thought offers integrated branding within episodes, supported by high impact placements across the carsales network. This creates a full funnel pathway to build reach, strengthen association and show up in trusted environments.
Be part of the new content era
We are excited to introduce more stories, more formats and more ways for brands to connect with audiences who are ready to watch.
To explore upcoming sponsorship opportunities or learn more about our content plans, speak with your carsales mediahouse representative.
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Introducing Fuel For Thought
Fuel For Thought officially rolled out last week, bringing a visually engaging explainer format to the moments, ideas and cultural shifts that have shaped Australian automotive life.
For brands, it is a chance to align with storytelling that feels meaningful and entertaining, without feeling forced. Each episode is social friendly and connected TV ready, making it easy for audiences to watch on their own terms.
Rafael Constantinou, EGM Marketing and Customer at carsales, explains:
“Connected TV is reshaping how people discover and experience video, and our original series is a natural progression in how we bring the carsales brand to life. We have always told stories about cars, and now we are shaping those stories to be more approachable and more accessible in format.”
Out There and Idle Talk are soon to join the lineup
Building on this foundation, two additional series will launch across the year. Out There focuses on travel and adventure, showing how cars help people explore iconic Australian locations. Idle Talk brings audiences into the car for open conversations with creators, musicians, athletes and more.
Together, these three original series broaden our reach beyond traditional automotive audiences. They appeal to curiosity seekers, adventure lovers and culture fans, giving brands more ways to connect with different audience mindsets in one cohesive content ecosystem.
Opportunities to connect in high attention moments
The carsales content ecosystem attracts more than 2.6 million monthly content page views, supported by millions of organic video views across major platforms. These are audiences who choose to watch and engage, creating a strong foundation for brand impact.
For brands, this creates clear value. You're not interrupting people; you're appearing in a viewing moment they have chosen, at a time when they are more open to connection and more likely to engage.
Our sponsorship opportunities extend this impact. Fuel For Thought offers integrated branding within episodes, supported by high impact placements across the carsales network. This creates a full funnel pathway to build reach, strengthen association and show up in trusted environments.
Be part of the new content era
We are excited to introduce more stories, more formats and more ways for brands to connect with audiences who are ready to watch.
To explore upcoming sponsorship opportunities or learn more about our content plans, speak with your carsales mediahouse representative.
Ready to achieve your marketing goals?